Statista website reports that the segment of online games reached nearly $12 billion in 2019 and might reach over $13 billion by the year 2023. Due to the smartphone becoming more popular, there are more people who are interested in mobile games. Because of this, gaming companies have an excellent chance to be able to attract a lot more players who can become paying customers.
In 2019, the leaders in the global gaming markets by revenue were able to achieve their success due to providing their customers with a seamless experience from beginning to end, to include that of the payment process when the gamer spends money by making an in-game purchase. What is used for a player to make a purchase is a payment gateway.
If you are a game developer, keep in mind that what makes gamers want to play the game is the user experience. The top priority is that of fast performance, so the interface has to be created for the player to be able to immerse themselves completely in the fast-paced action that happens on their screen. Another way for gaming companies to provide a better user experience is to make sure that they can find their preferred payment method when paying for a purchase.
If you are doing business online, you would need a merchant account. Note that not all payment gateways might be the right one for you to use as it has to cater to your target market. There are those that will make it possible for your customers to make payments using the most popular currencies such as USD or Euro while others might suit your need as you may have to be able to accept online payments in your local currency.
Accepting online payments
The user experience makes the game yet there are many developers who might not pay attention to how they can make income. Though developing a game might be a dream come true, it is also a wise decision to make it earn so that it will have more fulfillment. It is a common situation that many of those who are not into business face, especially when they have a good product. Things don’t get to sell by itself and there must be a way to accept an online payment.
Though the game works well and without a hitch, there are some merchants who do not see the necessity to ensure that the payment process should also be seamless. Just think about how irritating it would be for a gamer to have to stop playing to go through a complicated and lengthy payment process. It would make the overall experience lousy and affect even their gameplay because of the delay caused by the payment process. Choosing the right payment gateway is vital. The design of the checkout is also important, and it has to be integrated in such a way that it provides the user with a satisfactory experience.